Shopify vs. Magento: The Tide is Shifting

Only a few years in the past, it turned into genuinely unheard of for an ecommerce web site to use some thing however magento for their shopping platform desires. Genuinely a platform like shopify wouldn’t were in the jogging for what maximum taken into consideration a “pinnacle-tier ecommerce platform.” slowly but honestly, though, these sentiments have started to alternate and, in ever increasing numbers, entrepreneurs and commercial enterprise proprietors have began to look to shopify rather than magento. Amazingly, in june of 2016, shopify overtook magento in phrases of google developments.


In truth, we right here at group 8a had certainly one of our largest months ever using shopify and have been noticeably satisfied with our desire of platform. Even though, the decision did now not come smooth and we needed to study many different factors to determine which platform would first-class match our needs.


Right here are among the capabilities we took into consideration whilst making our choice between shopify and magento.


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Ease of search engine optimization

It'd seem counterintuitive whilst there are so many other components to take into consideration, but for a commercial enterprise like ours that exists in an more and more competitive market, seo is key (study: king). Moreover, more than 35 percent of consumers begin their purchase through google, so it’s no marvel why terrific seo integration can make or break a business.


To be truthful, both systems without difficulty allow the imbedding of web page urls, meta-descriptions, page titles, impartial links, etc., if you want to permit your business to tailor your text to assist improve the presence of a page or a website and with it your seek engine scores. However simplest shopify has traffic manage, a handy app that permits you to manipulate redirects so that you don’t lose traffic or search engine optimization rankings after migration. An app like that is sincerely vital in case you’re considering converting structures.



Of direction, magento being open supply, the search engine optimization alternative might be limitless if you have the technical information. If now not, you would possibly end up allotting lots of cash locating somebody who does.


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Pricing

Pricing must have probable been our first consideration (and for the oldsters with the money, it probably turned into) and each shopify and magento have their pros and cons.


Magento network edition is a hundred percent loose. Of path, if you want to improve to agency edition, you’ll need to request a quote from the employer, which can be a trouble and probably very costly (inside the $18,000 range).


Shopify has a few one of a kind pricing options for agencies.


$nine/month + 2.Nine% + 30¢ credit score card expenses

$29/month + 2.9% + 30¢ credit score card costs

$seventy nine/month + 2.6% + 30¢ credit card prices

$299/month + 2.4% + 30¢ credit card charges

Simply looking on the uncooked facts, it seems as though magento community editon is the higher choice of the 2, and it really can be in case you’re searching out some thing a bit extra rudimentary and arms on. However if you think about what shopify gives its customers that magento doesn’t— 24-hour customer service, equipment for guide order advent, and fraud analysis functions— it’s certainly a excellent option.



Likewise, the charge of hosting your web page is blanketed for your shopify subscription. In case you’re the usage of magento, you’ll need to sign up with a third birthday celebration web hosting platform, that can price everywhere from a couple of bucks to several hundred dollars a month.


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Layout

For advanced users, magento may be the less difficult of the two to edit documents, because it will connect you without delay to an ftp consumer. But for much less skilled users, this might be a piece puzzling and probable very hard. There exists a first rate subject matter marketplace but, regrettably, a number of the themes aren’t high-quality-managed so using one will be dicey. A few are unfastened however maximum of magento’s subject matters will value everywhere between $50 and $300.


Shopify has a very good many greater forms of issues overall, that are clean to evolve with none understanding of code or coding. A informal look over the look of the builds show an abundance of themes which can be sleek, powerful and, most importantly, mobile pleasant.


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Support

As a business, we pride ourselves on constantly being to be had to our customers, and whilst we have been searching out a platform, we desired the equal customer support made available to us.


To that factor, and to hugely oversimplify it, shopify has aid and magento doesn’t.


To be truthful, magento has a committed community aid forum complete of knowledgeable and beneficial developers. However unless you your self have a background in developing, or have employed a person that does, this may be of little need to you, especially in case your web site goes down at 3am christmas eve and there’s nobody to troubleshoot with.



Shopify’s customer service is unequalled. They offer 24-hour guide workforce available over live chat, email or phone, a blog -- ecommerce university -- full of valuable recommendation, and, yes, even consumer boards.


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Organization 8a isn’t the most effective enterprise to have achievement with the shopify platform. Others too have seen massive will increase in site conversions after migrating to shopify. Standard, yes, each structures boast some brilliant capabilities and, in the end, it’s going to come down to that is more perfect in your specific commercial enterprise and will pleasant serve your strengths.